On September 23, leading TV brand Skyworth held its 2021 Autumn Product Launch themed "Closer to Reality" in Beijing. At the event, the brand introduced the latest Smart Mini LED TV, the Q72, which is the world's first ever chip-on-glass active matrix Mini LED TV. With an extraordinary image quality, it sets a new benchmark for high-end Mini LED products.

       The Q72 is powered by BOE's active matrix chip-on-glass Mini LED technology, a state-of-the-art backlit technology using the semiconductor manufacturing process to directly bond the minimum LED units to glass substrates. It features 20,736 backlights across 2,304 zones, each with 4,096 gradients, and delivers up to a peak brightness of 1,500 nits, a significantly higher contrast ratio, more precise light control and better image stability compared with the traditional backlit technology. Furthermore, the Q72 is equipped with Active Matrix Addressing that enables instantaneous brightness to reach the set screen brightness promptly, delivering a flicker-free viewing experience with reduced eye strain. In particular, the Q72 adopts BOE's proprietary ADS Pro technology and features a 178-degree viewing angle and an ultra-high color gamut coverage to ensure viewers have a picture-perfect experience. Supported by Skyworth’s self-developed AI Matrix Dimming technology and Super Original Colors technology, the Q72 can present the details in a true-to-life manner and offer customers superior image quality.

       Mini LED is a highly promising next-generation display technology, and 2021 was hailed the first year of commercial use of Mini LED. Over the years, BOE has been advancing Mini LED technology and leveraging its semiconductor display technology, efficient transfer printing technology and proprietary drive architecture technology to empower various application scenarios, delivering an ultimate visual experience to users. Backed by its industry-leading chip-on-glass display technology and micrometer-level advanced packaging technology, BOE's latest 0.9 mm-pitch chip-on-glass active matrix Mini LED display features ultra-high brightness, a million-level contrast ratio and a color gamut of 115% DCI-P3. It boasts a set of advantages such as no splash screen and low power consumption and supports splicing in any sizes, outperforming industry peers by many measures. BOE also launched 75-inch 8K Mini LED, 86-inch 8K Mini LED and other display products, which deliver extraordinary display effects through glass substrate Mini LED backlight and HDR technologies. Its Mini/Micro LED display solutions enjoy great potential in a wide variety of fields such as commercial display, business conferences, performances, sporting events, high-end TV, gaming and e-sports.

      As a world-leading innovative IoT company, BOE is harnessing its innovative technologies to empower countless application scenarios and propel the digital transformation of various industries. Going forward, BOE will continue to work with its global partners to dive into innovative applications, make a difference in life and create a brand-new visual experience for people.